Art Director based in Stockholm.

13:6 Collaborations
Art Direction, Photography, Graphic Design

Graphic identity, running order and promotion for the Beckmans Collaboration Show 2025. The fashion students wanted a classic look with a focus on raw materials. Following the theme, I shot the models against a lit softbox as a backdrop, creating stark contrast and a raw, unpolished frame that became central to the visual identity.

Creative Direction: Annika Berner
Art Direction and Photography: Elvin Odelholm
Head of Course: Elisabet Yanagisawa
Head of Programme: Per Engsheden

Core Curriculum / Centralt Innehåll
Art Direction, Photography, Graphic Design

A photo series and a book as part of my graduation project at Beckmans College of Design. After 17 years of school, I looked back on my experience of school and realised that a big part of my memories revolved around small, seemingly pointless activities, things that had nothing to do with grades or curriculum. I wanted to highlight these memories and question what we consider meaningful or meaningless. Using a wig and some post-production, I stepped into the role of a schoolchild and restaged a series of memories. I then compiled the photos into a book inspired by the official Swedish curriculum.

Art Direction, Design & Photography: Elvin Odelholm
Head of Course: Sophia Wood

Collecting Music
Art Direction, Graphic Design

We were assigned to create magazines about music. My group decided to use collecting and statistics as our angle. I made a centrefold poster illustrating the 100 most common nouns in the lyrics of the 100 most streamed songs.

Team: Elvin Odelholm, Adam Arinbjarnarson, Solvej Jansson
Head of Course: Stefania Malmsten

Ad Space For Rent
Concept, Photography

Part of the application process for Beckmans College of Design was to design large-scale public typography. Since Beckmans has a background as an advertising school, I proposed an idea for how to generate new types of ad revenue.

Body Doubling
Art Direction, Motion Design

A House wanted to collaborate with Beckmans to host an exhibition and screening about the workplace of the future. Our group created a video illustrating body doubling, the phenomenon of unconsciously mimicking the people around us. We saw this as something worth considering when designing the workplace of the future.

Team: Elvin Odelholm, Maja Ringsäter, Solvej Jansson
Head of Course: Sophia Wood

Material Worlds
Art Direction, Photography, Graphic Design

Lookbook for a Beckmans Fashion Show. To highlight the materials and the concept Material Worlds, we took close-up shots of the specific garments and turned them into postcard-like landscapes. The models were then placed within these landscapes for the images in the lookbook. In addition to the landscapes, the lookbook was inspired by the size of postcards and their handwritten notes.

Team: Elvin Odelholm, Jesper Smeding
Head of Course: Göran Sundberg
Head of Programe: Per Engsheden